NEA Planning Part 3 - Product profile

Learning Objectives:

• K: the importance of sketches and planning in the decision making process of creating a magazine.
• U: how to use sketches to influence your stylistic decisions.
• BAT: undertake a creative task in which you start the decision making process in terms of style of your magazine.

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TASK 1 - Open a new post and title it: Product Style Profile.

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TASK 2 - Write an introduction to the task that combines the learning objectives into a short paragraph.

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TASK 3 - PLANNING PART 1

If you're doing the Magazine and Website task: Produce up to 3 different sketches of each of the pages you need to create.  These sketches should show a development journey from initial ideas to a final one.  

You need to gain feedback from peers about each of your designs as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.


If you're making a video: Produce a short summary of content of your music video, would it be narrative based? Would it be performance based? Would you use both styles? Would you show the artist? Then you need to start writing either a shot list or a storyboard of potential shots you're going to use and their order.

You need to gain feedback from peers about each of your ideas as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.

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TASK 4 - PLANNING PART 2

Individually (but do help each other), produce actual photographic material or video shots you'll potential use in your products.  You may go outside to take these pictures or footage if you think it's relevant to what you're doing.

Put these either in a mood board or a padlet.

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Plenary:

Make sure you take photos of all your sketches or other paper work and upload it to your blog - in task 3 and task 4.

• How useful did you find this step in terms of deciding what style you're going to be pursuing? 
• How useful was peer feedback to improve your work?

NEA Planning Part 2 - Mood board

Learning Objectives:

• K: the advantages and disadvantages of using a mood board to inspire content of new media product.
• U: how different types of images and fonts can affect the way audiences consume media texts.
• BAT: produce a mood board that illustrates your initial ideas for your media product.
• CO: Use media terminology throughout.

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TASK 1 - Open a new post and title it: My Mood Board.

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TASK 2 - Click on the link below and review your chosen brief...


Click here for the BRIEFS 

THEN ANSWER THESE QUESTIONS:

• What brief did you choose? State the two products you're required to produce.
• What are the minimum requirements for your chosen productions?
• What is the target audience as prescribed in the brief?
• What is your target audience for the products you're creating? (this needs to link to the audience profiling post).

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TASK 3 - Write an introduction to the task.  This needs to explain what you're going do... in this case it needs to be along the lines of:

"In this task I'll explore different types of images, fonts and colours to use in my......... .  I shall be looking at different connotations and how these affect the way my target audience might view my product.  By creating this mood board I will also be exploring creative ways of how to present my work".

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TASK 4 - Create a series of mood boards (at least 2 - one for the main product and another one for the online counterpart) that give an indication of the types of images (may include photos and/or illustrations), overall colour scheme, types of fonts and colours you are considering using in your productions.

You might want to use technology (an app) or plain paper, found pictures and glue.

If you choose to use the latter (paper, pictures and glue) you must then take pictures of your finished mood boards and email them to yourself so that you can upload them to your blog later on.

Your mood boards needs to have a selection of text (type of font, sizes and colour), colour themes and kind of images that would help explain they style and concept of the magazine you want to make.

You could also use pictures you have taken yourself - this will make your mood board more relevant to what you're doing in your productions.

Here are some examples of mood boards... what do you think makes them effective?

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TASK 5 - When you finish the mood boards you need to analyse them answering the following questions:

• How did they helped you define content for your products?
• What will be your overall colour scheme of your productions?
• What kind of images/shots would you use in your productions?
• What kind of fonts would you use in your productions?
• What kind of mise-en-scene would you use in your productions?
• What kind of intertextuality would you use in your productions?
• Which media theory(ies) are you likely to use in your productions?

NEA Planning Part 1 - Audience profile

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

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Task 1 - Create a new post and title it "My Audience"


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Task 2 - Go to www.surveymonkey.com, create a FREE account and create a 10-question questionnaire asking people what they like and dislike about media products of your chosen brief.  For example:

Brief: Magazine.
1 - What is your age? (you MUST include this question in your questionnaire).

2 - What is your gender? (you MUST include this question in your questionnaire).

3 - Which of these music genre do you listen to the most? (select ONE).
    - Rap
    - RnB
    - Rock
    - Pop

4 - Which kind of photography would you expect to see in a front cover of a Rock Magazine? (select ONE)
    - Close Ups.
    - Medium Shots.
    - Long shots.

ETC...

You need to think of questions that will give you answers you can use to produce your product, so don't just ask questions for the sake of asking questions... Remember that all your research MUST be useful towards the making of your final product.


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Task 3 - Invite peers to answer the questionnaire... you can do this via sending them a link via email. You can also copy and paste this link onto this post.

You must wait for the students to answer your questionnaire.


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Task 4 - Review your results and copy and paste any graphs or charts given by surveymonkey.  Then you need to write up your findings in paragraph form including how you intend to use the information collated in your questionnaire.
You can use the questions below to help you write your analysis:

• What did you find useful about the information collated? 
• How are you going to use the information collated to establish/define a target audience for your product? 
• What does your audience expect to see in the product you're going to create?
• How are you going to use the information collated to come up with designs and house-styles for your product?

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Task 5 - DEFINE YOUR AUDIENCE
The last piece of writing you need to do should be an explanation of who your target audience actually is now... Please define your audience by gender, age, socio-economic class, likes and dislikes... together with the rest of the other categories as described in the brief.