Lesson 2 - Media Language V Genre (Codes and Conventions)

Learning Objectives:

K: the areas of study referring to media language as directed by the OCR spec.
U: how media language affects genre.
BAT: demonstrate your understanding of how these areas are applied via a practical activity.
C.O: Use media terminology (both old and new) in your verbal and written communication).
LP5 (Wider reading): click on this link... The Power of The Media.

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Task 1 - Read the link for LP5 (The Power of The Media) and answer the following questions about it:

Click Here for survey.

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When studying Media Language we need to refer to the following areas of study:

• how the different modes (image, sound, speech and writing) and language (media language) associated with different media forms communicate multiple meanings.

• how the combination of elements of media language influence meaning.

• how developing technologies affect media language. 

• the codes and conventions of media forms and products, including the processes through which media language develops as genre.

• the dynamic and historically relative nature of genre.

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Task 2 - Join the nearpod lesson as directed by your teacher.


After going through the lesson, please answer the following questions in your blog post for today:

• Why do you think it's important for the media industry to follow typical conventions of any given genre?

• Why do you think some media products challenge genre conventions?

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Task 3 - Visual dictionary.

For this visual dictionary you need to evidence that you understand genre as a concept and the importance of following conventions... 

The KEY QUESTIONS to address are:

Introduction to Genre.

• What is genre?
• What do we mean by "codes and conventions"?
• Why does the media follow conventions? (Can you link this to audience response?)
• Why would a media product challenge conventions? Can you think of an example?

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Go on youtube and find 1 examples (1 clip) of 3 different genres (chosen by you). E.g. 

• Clip 1: A scene from a Horror Movie, TV series or Music Video.
• Clip 2: A scene from a Sci-Fi Movie, TV series or Music Video.
• Clip 3: A scene from a Action Movie, TV series or Music Video.

What technology will you use to make this? A youtube video? A sway? Prezi? A padlet - does the technology you chose accept video clips?

You may use this website to help you download the videos from youtube.

You may follow the following steps to make your dictionary:

1. Decide what technology you're going to use.
2. Check that the technology you chose can accept video clips.
3. Find a suitable way to embed this technology into your blog.
4. Choose 3 different genres.
5. Go on youtube and find suitable clips that link to your chosen genre.
6. Use the website from the link to help you download the videos.
7. Start using your chosen technology to create your visual dictionary.

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Here's an example I made earlier:

About your chosen clips.

• What genre is your chosen clip?
• What codes and conventions does your chosen clip follow that link to its genre?

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