- Follow the tasks below to create your new post.
- Start with "Task 1" and then only move on to Task 2 after you finish Task 1.
- You need to make sure you learn and understand the concepts you are looking into during these tasks in order to apply them properly to your main task.
- You need to ensure you finish a post by the end of the lesson.
- You need to publish your post at the end of the lesson.
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Task 1 - Create a new post and title it "NEA Part 6 - Institutional Research"
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Task 2 - Write a short introduction explaining what you're going to be researching. Make sure you use media terminology at all times.
E.g.
"In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce. I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively."
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Task 3 - THE MAIN TASK.
Answer the questions below that link to the companies in your chosen brief.
What is the name of the company you should be making your product for?
What type of media products do they produce? (print, audio visual, audio, online).
What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.
How does your chosen company make money? How are they funded? Give examples of facts and figures about the earnings and investments of your chosen company. E.g. How much is the TV Licence? How much goes towards Radio production? How much does the BBC make per year? How much does it cost to advertise in ITV2? How much does it cost to advertise in a magazine made by Hearst? How much revenue does Sony Music make? What's Sony Music's yearly target?
What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.
Brief 1 - Company: ITV2
Vision: “More than TV: Using the power of ITV to shape culture for good”
Read the information in the link and come up with your own interpretation of their vision.
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Brief 2 - Company: BBC Radio 4
BBC ethos: "To inform, entertain and educate", but additionally, the remit for BBC Radio 4 could be found here: https://www.bbc.co.uk/programmes/articles/2FC4S5Nr3dbMH6XJzyM8tHX/bbc-radio-4
Read the information in the link and come up with your own interpretation of their vision.
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Brief 3 - Company: Hearst Magazines UK.
Hearst Magazine UK mission: "To engage people wherever they are". More can be found here: http://www.hearst.co.uk/about-us
Read the information in the link and come up with your own interpretation of it.
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Brief 4 - Company: Sony Music
Sony Music mission: "to inspire the world to do great things through the influence of music by promoting inspirational melodies and lyrics". More can be found here: https://www.sonymusic.co.uk/about
Read the information in the link and come up with your own interpretation of it.
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What is your interpretation of your chosen company's ethos/mission statement/values/vision? What do you think it means?
Recommended software:
Padlet, Poplet, emaze, prezi.
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Task 4 - Write a conclusion that includes the following:
How will you incorporate the values/ethos/mission statement/vision from your chosen companies into your idea? Give examples of what you would do, and try to be precise and detailed.
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