NEA Research Part 6 - Institutional Research

Five steps in your Blogging Journey

1. Follow the tasks below to create your new post.
2. Start with "Task 1" and then only move on to Task 2 after you finish Task 1.
3. You need to make sure you learn and understand the concepts you are looking into during these tasks in order to apply them properly to your main task.
4. You need to ensure you finish a post by the end of the lesson.
5. You need to publish your post at the end of the lesson.

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Task 1 - Create a new post and title it "NEA Part 6 - Institutional Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively."


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Task 3 - THE MAIN TASK.

Answer the questions below that link to the companies in your chosen brief.

What is the name of the company you should be making your product for?

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.

How does your chosen company make money? How are they funded? Give examples of facts and figures about the earnings and investments of your chosen company. E.g. How much is the TV Licence? How much goes towards Radio production? How much does the BBC make per year? How much does it cost to advertise in ITV2? How much does it cost to advertise in a magazine made by Hearst? How much revenue does Sony Music make? What's Sony Music's yearly target?

What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.

Brief 1 - Company: ITV2

Vision: “More than TV: Using the power of ITV to shape culture for good”

http://itvresponsibility.com/our-approach/

Read the information in the link and come up with your own interpretation of their vision.

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Brief 2 - Company: BBC Radio 4

BBC ethos: "To inform, entertain and educate", but additionally, the remit for BBC Radio 4 could be found here: https://www.bbc.co.uk/programmes/articles/2FC4S5Nr3dbMH6XJzyM8tHX/bbc-radio-4

Read the information in the link and come up with your own interpretation of their vision.

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Brief 3 - Company: Hearst Magazines UK.

Hearst Magazine UK mission: "To engage people wherever they are".  More can be found here: http://www.hearst.co.uk/about-us

Read the information in the link and come up with your own interpretation of it.

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Brief 4 - Company: Sony Music

Sony Music mission: "to inspire the world to do great things through the influence of music by promoting inspirational melodies and lyrics".  More can be found here: https://www.sonymusic.co.uk/about

Read the information in the link and come up with your own interpretation of it.

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What is your interpretation of your chosen company's ethos/mission statement/values/vision? What do you think it means?

Recommended software:

Padlet, Poplet, emaze, prezi.

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Task 4 - Write a conclusion that includes the following:

How will you incorporate the values/ethos/mission statement/vision from your chosen companies into your idea? Give examples of what you would do, and try to be precise and detailed.

Component 01 - Section B - Types of Music videos

• To Know: About types of music videos.
•  To Understand: How types of music videos are used to create brand and identity to the artist.
• To Be Able To: use new knowledge in a class activity.
• C.O.: To use media terminology effectively in both written and verbal communication.

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Task 1 - Types of music videos

Produce a mind map using bubbl.us in which you explore and write your own definitions of the following music video categories... please give ONE example for each of the categories:

• Narrative based music video.
• Performance based music video.
• Concept based music video.
• Parody music video.
• Hybrid music video.

Why do artist make produce videos?

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Task 2 - Test yourself

Put the following music videos into categories:

You can copy the videos from here or you can simply just name them in your blog... 

Please give your reasoning behind placing them in your chosen categories.

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Task 3 - An exam-style question

'Music videos reinforce stereotypes of ethnicity.' How far is this true of TWO music videos you have studied?

In your answer you must:

• Choose clear examples from your chosen music videos (the ones from the OCR list - click here.).
• Use Media Language to help you describe the representations created in your chosen examples.

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Let's play 20 questions!  Log onto Kahoot!

Component 01 - Section B - Music videos

Learning Objectives:

K: how media language is used to create representation
U: How social and cultural context together with media language is used to create representation.
BAT: Analyse music video texts effectively, including consideration of the social and cultural contexts.
CO: Use effective media terminology in your verbal and written communication.


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FIRST OF ALL.... Let's play 20 questions...

Click on the link below to play a media language game in kahoot!

https://kahoot.it/

Game PIN: 169035


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TASK 1 - Create a new post and title it: Music Videos intro.

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TASK 2 - HOW DOES CONTEXT INFLUENCE MEDIA?

CLICK ON THIS LINK TO ACCESS THE PPT.

After going through the information in the PPT, please write your own conclusion of "WHY IS THE MEDIA INFLUENCED BY SOCIAL AND CULTURAL CONTEXTS?"

• As part of your answer please include your own definitions and differences between culture and social contexts.

• Use the examples from the adverts we saw to illustrate your points.

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TASK 3 - Watch - with earphones please.


You need to select ONE music video from each of the two lists below... I have recommended my personal favourites based on how media language creates representations and reflect social and cultural contexts.


Here are the Music Videos... click here.

Music Videos:

Students must study ONE from this list:
List A:

• Corinne Bailey Rae - Stop Where You Are.
• Massive Attack - Unfinished Sympathy.
• Emeli Sandé - Heaven.

I recommend Corinne Bailey Rae - Stop where you are.


AND ONE from this list:
List B:

• Fastboy Slim - Ya Mama.
• Radiohead: Burn the Witch.
• David Guetta - Titanium.

I recommend David Guetta - Titanium.

Write your selection in your blog together with your reasons for choosing them... What do you like about them? What don't you like about them?

If you decide to go for the ones I suggested then please write a list of what you like and dislike about them too.

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TASK 4 - TEXTUAL ANALYSIS.

Choose 3 scenes from your chosen videos and write a short analysis of how media language creates meaning in your scenes... for example:

Video: Corinne Bailey Rae.

Characters ‘on the edge of society’ are introduced – again initial stereotypes of an angry homeless person and a uncaring businessman are suggested, then challenged by a two shot of them together chatting (he has brought her a cup of tea).

This scene is challenging Stereotypes.  The Two Shot, straight angled shot used in this scene represents that they are both part of the same society, even though they are from different socio-economic statuses.  One could argue that this contrast could represent a key message the artist is trying to convey... society should have no barriers.

NOW, try doing it with your own different examples... Choose 3 from each of the videos your chose and analyse them using media language and key terms. 

Use  PEE structure (Point, Evidence and Explain) and include information on how social and/or cultural contexts have influenced the representations in your chosen scenes.

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EXTENSION 

USE A MEDIA THEORY IN YOUR ANSWER...

:)

The Big Issue - Assessment

Answer these questions in your blog...

1. Applying social contexts to representation.
2. Applying media theory to the big issue (representation link).
3. What is the big issue’s political stance?
4. How can The Big Issue have a more varied front cover design than most magazines?
5. What is The Big Issue’s sell line?
6. What is the key value of The Big Issue?
7. What is The Big Issue’s claim to realism?
8. How does The Big Issue address the misrepresentation and under-representation of homeless Which groups are under-represented on The Big Issue front covers?
9. Which groups are likely to interpret representations in The Big Issue in an oppositional way?

THE BIG ISSUE - QUESTIONS

Explain how media language positions audiences into understanding viewpoints and ideologies in The Big Issue front cover. In your answer you must:

• Analyse media language in the front cover
  
• Evaluate how media language encodes viewpoints and ideologies

[15 Marks]

Practical Activity - The Big Issue

In this assessment you must be able to evidence your knowledge and understanding of the key concepts studied this term.  You must be able to apply these to this practical exercise.

Key concepts:

• Denotation/connotation.
• Camera shot, angle and movement.
• Genre: codes and conventions.
• Representation: stereotyping.
• Audience appeal.
• Intertextuality.

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THE OVERALL TASK

Create a front page for a new magazine.

Contexts to be used in your front page: 

• Harry and Meghan's Royal Wedding (£10million - Windsor [The Royal Family] paid for it).

AND

• The Grenfell Tower disaster (there's still people who haven't been relocated properly).

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BLOG POST STRUCTURE.

Stage ONE:

1. Create a new blog post.
2. Title it: Practical Assessment HT2.
3. The task: Copy and paste the information in blue at the top of this post in your newly created blog post.
4. Key Info: Add key information about the two events (contexts).
5. Identify the ISSUE you are going to use: e.g. The Royal Family not helping the victims of the Grenfell tower financially... or The Royal Family being 'invisible' during national disasters... etc.
6. What is your Target Audience of your new magazine? Please be specific as this should link to how you apply intertextuality and they type of images you'd use.  Your audience must be categorised using the same categories we studied (age, gender, socio-economic status [A, b, C1, etc]).

1. Intertextuality: What would you use for this? Remember that it can be in the form of text... not just images, and suitable for target audience.
2. Search for suitable images for your front page... select up to 6 potential images you'd use and paste them in your blog post.
3. Write your text: choose suitable typography and colour.  To evidence this you must create a sample... choose your cover line, type it up using 6 different fonts, sizes and colours and make a decision as to which style you'd use.
4. Create your magazine front page.  If Photoshop doesn't work then you can sketch it and/or use another programme online/in the computer (powerpoint or canva).
5. Copy and paste this front page to your blog post.

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Stage TWO:

Feedback - Record feedback from peers in terms of:

• How did the front page represent the chosen issue?
• How suitable are the chosen images in terms of representing the chosen issue?
• What are the key representations included in the magazine front cover? In other words, how are people and events represented?
• Are your peers able to identify the target audience for the new magazine?
• Is intertextuality used effectively?
• Any improvements?

This feedback should be recorded using some form of technology... you could gain verbal feedback (use a sound recording device), via a survey (surveymonkey.com or google forms), making a youtube-style video, etc!

End of assignment.