NEA Planning Part 3 - Product profile

Learning Objectives:

• K: the importance of sketches and planning in the decision making process of creating a magazine.
• U: how to use sketches to influence your stylistic decisions.
• BAT: undertake a creative task in which you start the decision making process in terms of style of your magazine.

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TASK 1 - Open a new post and title it: Product Style Profile.

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TASK 2 - Write an introduction to the task that combines the learning objectives into a short paragraph.

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TASK 3 - PLANNING PART 1

If you're doing the Magazine and Website task: Produce up to 3 different sketches of each of the pages you need to create.  These sketches should show a development journey from initial ideas to a final one.  

You need to gain feedback from peers about each of your designs as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.


If you're making a video: Produce a short summary of content of your music video, would it be narrative based? Would it be performance based? Would you use both styles? Would you show the artist? Then you need to start writing either a shot list or a storyboard of potential shots you're going to use and their order.

You need to gain feedback from peers about each of your ideas as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.

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TASK 4 - PLANNING PART 2

Individually (but do help each other), produce actual photographic material or video shots you'll potential use in your products.  You may go outside to take these pictures or footage if you think it's relevant to what you're doing.

Put these either in a mood board or a padlet.

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Plenary:

Make sure you take photos of all your sketches or other paper work and upload it to your blog - in task 3 and task 4.

• How useful did you find this step in terms of deciding what style you're going to be pursuing? 
• How useful was peer feedback to improve your work?

NEA Planning Part 2 - Mood board

Learning Objectives:

• K: the advantages and disadvantages of using a mood board to inspire content of new media product.
• U: how different types of images and fonts can affect the way audiences consume media texts.
• BAT: produce a mood board that illustrates your initial ideas for your media product.
• CO: Use media terminology throughout.

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TASK 1 - Open a new post and title it: My Mood Board.

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TASK 2 - Click on the link below and review your chosen brief...


Click here for the BRIEFS 

THEN ANSWER THESE QUESTIONS:

• What brief did you choose? State the two products you're required to produce.
• What are the minimum requirements for your chosen productions?
• What is the target audience as prescribed in the brief?
• What is your target audience for the products you're creating? (this needs to link to the audience profiling post).

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TASK 3 - Write an introduction to the task.  This needs to explain what you're going do... in this case it needs to be along the lines of:

"In this task I'll explore different types of images, fonts and colours to use in my......... .  I shall be looking at different connotations and how these affect the way my target audience might view my product.  By creating this mood board I will also be exploring creative ways of how to present my work".

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TASK 4 - Create a series of mood boards (at least 2 - one for the main product and another one for the online counterpart) that give an indication of the types of images (may include photos and/or illustrations), overall colour scheme, types of fonts and colours you are considering using in your productions.

You might want to use technology (an app) or plain paper, found pictures and glue.

If you choose to use the latter (paper, pictures and glue) you must then take pictures of your finished mood boards and email them to yourself so that you can upload them to your blog later on.

Your mood boards needs to have a selection of text (type of font, sizes and colour), colour themes and kind of images that would help explain they style and concept of the magazine you want to make.

You could also use pictures you have taken yourself - this will make your mood board more relevant to what you're doing in your productions.

Here are some examples of mood boards... what do you think makes them effective?

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TASK 5 - When you finish the mood boards you need to analyse them answering the following questions:

• How did they helped you define content for your products?
• What will be your overall colour scheme of your productions?
• What kind of images/shots would you use in your productions?
• What kind of fonts would you use in your productions?
• What kind of mise-en-scene would you use in your productions?
• What kind of intertextuality would you use in your productions?
• Which media theory(ies) are you likely to use in your productions?

NEA Planning Part 1 - Audience profile

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

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Task 1 - Create a new post and title it "My Audience"


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Task 2 - Go to www.surveymonkey.com, create a FREE account and create a 10-question questionnaire asking people what they like and dislike about media products of your chosen brief.  For example:

Brief: Magazine.
1 - What is your age? (you MUST include this question in your questionnaire).

2 - What is your gender? (you MUST include this question in your questionnaire).

3 - Which of these music genre do you listen to the most? (select ONE).
    - Rap
    - RnB
    - Rock
    - Pop

4 - Which kind of photography would you expect to see in a front cover of a Rock Magazine? (select ONE)
    - Close Ups.
    - Medium Shots.
    - Long shots.

ETC...

You need to think of questions that will give you answers you can use to produce your product, so don't just ask questions for the sake of asking questions... Remember that all your research MUST be useful towards the making of your final product.


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Task 3 - Invite peers to answer the questionnaire... you can do this via sending them a link via email. You can also copy and paste this link onto this post.

You must wait for the students to answer your questionnaire.


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Task 4 - Review your results and copy and paste any graphs or charts given by surveymonkey.  Then you need to write up your findings in paragraph form including how you intend to use the information collated in your questionnaire.
You can use the questions below to help you write your analysis:

• What did you find useful about the information collated? 
• How are you going to use the information collated to establish/define a target audience for your product? 
• What does your audience expect to see in the product you're going to create?
• How are you going to use the information collated to come up with designs and house-styles for your product?

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Task 5 - DEFINE YOUR AUDIENCE
The last piece of writing you need to do should be an explanation of who your target audience actually is now... Please define your audience by gender, age, socio-economic class, likes and dislikes... together with the rest of the other categories as described in the brief.

NEA Research Part 7 - Producers/Directors Research

Five steps in your Blogging Journey

1. Follow the tasks below to create your new post.
2. Start with "Task 1" and then only move on to Task 2 after you finish Task 1.
3. You need to make sure you learn and understand the concepts you are looking into during these tasks in order to apply them properly to your main task.
4. You need to ensure you finish a post by the end of the lesson.
5. You need to publish your post at the end of the lesson.

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Task 1 - Create a new post and title it "NEA Part 7 - Producers/Directors Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching a range of media practitioners linked to my chosen brief, paying particular attention to the style and use of conventions in the type of media products they produce.  I will also be making reference to some of their existing products, this will give me a ideas on how I can gain inspiration from their techniques and for my own productions of both the main task and the website. I think by understanding the practitioners linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style more effectively."


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Task 3 - THE MAIN TASK.

Research 3 different Media Producers/Directors/Photographers (depending on your chosen media brief) and look at some of the products they have made. 

THINGS TO THINK ABOUT:

·       What similarities and differences can you see? 

·       What elements of media language are you noticing? 

·       Do they have a particular style? 

·       Do they only work on particular genres of media?

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Task 4 - LEARNING COMMENT:

SUMMARISE – what have you learnt from this research – THINK - do you need to pick one style and stick to it?

Recommended software

Create TOP TRUMP cards for these creators.  On each card have all the details that you have found out about them.  

Include TERMINOLOGY when discussing the media language (camera angles, mise en scene, editing).

EXAMPLE OF MEDIA PRODUCERS/DIRECTORS

Music Videos: Spike Jonze, Hiro Murai, Hannah Lux Davis, Michel Gondry.

Radio Producers: Armando Iannucci, Godfrey Baseley, Sally Philips, MOST SUCCESSFUL COMEDY RADIO PROGRAMMES IN THE UK

For TV Dramas, you may want to research existing TV Dramas in ITV that resemble your idea and find out who their directors/producers are. Do these programmes have similarities in terms of style? Similarities in terms of use of media language?

Documentary Filmmakers: Morgan Spurlock, Michael Moore, Werner Herzog, Frederick Wiseman.

Photographers: 

http://www.therichest.com/expensive-lifestyle/fashion/top-10-photographers-in-the-fashion-industry/

http://www.widewalls.ch/best-portrait-photographers/

NEA Research Part 6 - Institutional Research

Five steps in your Blogging Journey

1. Follow the tasks below to create your new post.
2. Start with "Task 1" and then only move on to Task 2 after you finish Task 1.
3. You need to make sure you learn and understand the concepts you are looking into during these tasks in order to apply them properly to your main task.
4. You need to ensure you finish a post by the end of the lesson.
5. You need to publish your post at the end of the lesson.

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Task 1 - Create a new post and title it "NEA Part 6 - Institutional Research"

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Task 2 - Write a short introduction explaining what you're going to be researching.  Make sure you use media terminology at all times.

E.g.
"In this post I will be researching the media institution linked to my chosen brief, paying particular attention to the type of company they are and the type of media products they produce.  I will also be looking into how the company ethos is reflected in their products, this will give me a ideas on how I can incorporate this into my own production of both the main task and the website. I think by understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively."


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Task 3 - THE MAIN TASK.

Answer the questions below that link to the companies in your chosen brief.

What is the name of the company you should be making your product for?

What type of media products do they produce? (print, audio visual, audio, online).

What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.

How does your chosen company make money? How are they funded? Give examples of facts and figures about the earnings and investments of your chosen company. E.g. How much is the TV Licence? How much goes towards Radio production? How much does the BBC make per year? How much does it cost to advertise in ITV2? How much does it cost to advertise in a magazine made by Hearst? How much revenue does Sony Music make? What's Sony Music's yearly target?

What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.

Brief 1 - Company: ITV2

Vision: “More than TV: Using the power of ITV to shape culture for good”

http://itvresponsibility.com/our-approach/

Read the information in the link and come up with your own interpretation of their vision.

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Brief 2 - Company: BBC Radio 4

BBC ethos: "To inform, entertain and educate", but additionally, the remit for BBC Radio 4 could be found here: https://www.bbc.co.uk/programmes/articles/2FC4S5Nr3dbMH6XJzyM8tHX/bbc-radio-4

Read the information in the link and come up with your own interpretation of their vision.

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Brief 3 - Company: Hearst Magazines UK.

Hearst Magazine UK mission: "To engage people wherever they are".  More can be found here: http://www.hearst.co.uk/about-us

Read the information in the link and come up with your own interpretation of it.

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Brief 4 - Company: Sony Music

Sony Music mission: "to inspire the world to do great things through the influence of music by promoting inspirational melodies and lyrics".  More can be found here: https://www.sonymusic.co.uk/about

Read the information in the link and come up with your own interpretation of it.

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What is your interpretation of your chosen company's ethos/mission statement/values/vision? What do you think it means?

Recommended software:

Padlet, Poplet, emaze, prezi.

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Task 4 - Write a conclusion that includes the following:

How will you incorporate the values/ethos/mission statement/vision from your chosen companies into your idea? Give examples of what you would do, and try to be precise and detailed.

Component 01 - Section B - Types of Music videos

• To Know: About types of music videos.
•  To Understand: How types of music videos are used to create brand and identity to the artist.
• To Be Able To: use new knowledge in a class activity.
• C.O.: To use media terminology effectively in both written and verbal communication.

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Task 1 - Types of music videos

Produce a mind map using bubbl.us in which you explore and write your own definitions of the following music video categories... please give ONE example for each of the categories:

• Narrative based music video.
• Performance based music video.
• Concept based music video.
• Parody music video.
• Hybrid music video.

Why do artist make produce videos?

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Task 2 - Test yourself

Put the following music videos into categories:

You can copy the videos from here or you can simply just name them in your blog... 

Please give your reasoning behind placing them in your chosen categories.

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Task 3 - An exam-style question

'Music videos reinforce stereotypes of ethnicity.' How far is this true of TWO music videos you have studied?

In your answer you must:

• Choose clear examples from your chosen music videos (the ones from the OCR list - click here.).
• Use Media Language to help you describe the representations created in your chosen examples.

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Let's play 20 questions!  Log onto Kahoot!

Component 01 - Section B - Music videos

Learning Objectives:

K: how media language is used to create representation
U: How social and cultural context together with media language is used to create representation.
BAT: Analyse music video texts effectively, including consideration of the social and cultural contexts.
CO: Use effective media terminology in your verbal and written communication.


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FIRST OF ALL.... Let's play 20 questions...

Click on the link below to play a media language game in kahoot!

https://kahoot.it/

Game PIN: 169035


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TASK 1 - Create a new post and title it: Music Videos intro.

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TASK 2 - HOW DOES CONTEXT INFLUENCE MEDIA?

CLICK ON THIS LINK TO ACCESS THE PPT.

After going through the information in the PPT, please write your own conclusion of "WHY IS THE MEDIA INFLUENCED BY SOCIAL AND CULTURAL CONTEXTS?"

• As part of your answer please include your own definitions and differences between culture and social contexts.

• Use the examples from the adverts we saw to illustrate your points.

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TASK 3 - Watch - with earphones please.


You need to select ONE music video from each of the two lists below... I have recommended my personal favourites based on how media language creates representations and reflect social and cultural contexts.


Here are the Music Videos... click here.

Music Videos:

Students must study ONE from this list:
List A:

• Corinne Bailey Rae - Stop Where You Are.
• Massive Attack - Unfinished Sympathy.
• Emeli Sandé - Heaven.

I recommend Corinne Bailey Rae - Stop where you are.


AND ONE from this list:
List B:

• Fastboy Slim - Ya Mama.
• Radiohead: Burn the Witch.
• David Guetta - Titanium.

I recommend David Guetta - Titanium.

Write your selection in your blog together with your reasons for choosing them... What do you like about them? What don't you like about them?

If you decide to go for the ones I suggested then please write a list of what you like and dislike about them too.

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TASK 4 - TEXTUAL ANALYSIS.

Choose 3 scenes from your chosen videos and write a short analysis of how media language creates meaning in your scenes... for example:

Video: Corinne Bailey Rae.

Characters ‘on the edge of society’ are introduced – again initial stereotypes of an angry homeless person and a uncaring businessman are suggested, then challenged by a two shot of them together chatting (he has brought her a cup of tea).

This scene is challenging Stereotypes.  The Two Shot, straight angled shot used in this scene represents that they are both part of the same society, even though they are from different socio-economic statuses.  One could argue that this contrast could represent a key message the artist is trying to convey... society should have no barriers.

NOW, try doing it with your own different examples... Choose 3 from each of the videos your chose and analyse them using media language and key terms. 

Use  PEE structure (Point, Evidence and Explain) and include information on how social and/or cultural contexts have influenced the representations in your chosen scenes.

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EXTENSION 

USE A MEDIA THEORY IN YOUR ANSWER...

:)